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Career Record

Professional Experience

A documented track record across SEO execution, e-commerce operations, digital advertising, technical website management, data analysis, and software engineering.

Nov 2024 – Present

Digital Marketing & E-Commerce Specialist

Dubai, UAE

Al Imran Group of Companies

SEO | Web Management | Graphics Design | Social Media | Amazon VA

  • SEO & Web Management: Develop and execute SEO strategies, optimize website structure/content/speed, conduct keyword & competitor analysis, track performance, and maintain security.
  • Graphics & Social Media: Design visuals, banners, and marketing creatives; manage campaigns; analyze audience engagement and social insights.
  • Amazon / Noon VA: Optimize product listings, titles, and search terms; manage order processing and reviews; execute Amazon PPC advertising strategies.

"Passionate about enhancing digital presence, driving online growth, and delivering creative solutions."

May 2024 – Sep 2024

Web Developer

Oud Metha, Dubai

Sport Spirit Fed Events Managing

Website Design & Performance

  • Designed, developed, and maintained the organization's website with integrated SEO best practices.
  • Built high-converting responsive layouts and optimized mobile speed, performance, and user engagement.
  • Collaborated with content creators and marketing teams to continuously update digital assets.
May 2024 – Sep 2024

Streaming & Teleprompter Operations

Oud Metha, Dubai

Sport Spirit Fed Events Managing

Live Broadcast Operations

  • Managed live streaming operations using vMix, broadcasting simultaneously to two YouTube channels and one Facebook page.
  • Maintained live broadcast quality and handled teleprompter operations for high-profile events.
  • Supported major sporting events including 'Camp with the Champ' and 'Seven Districts Ajman T20 Cup' working closely with notable personalities.
Sep 2023 – Apr 2024

Web Developer | SEO | Google Ads Specialist

International City, Dubai

Joy Tea Cake & Bakery / Flower Gift Center

E-Commerce & Performance Marketing

  • Managed end-to-end SEO strategies, conducting keyword research, on-page optimization, and off-page authority building.
  • Built and optimized Google Ads campaigns, improving CTR and conversion performance for local orders.
  • Analyzed web analytics and traffic acquisition to iterate and enhance overall online visibility.
Aug 2021 – Mar 2023

Senior Engineer

UK / Online

Trevopedia Tours & Travel

TravelTech Software Engineering

  • Developed software solutions and connected technical implementations directly with commercial travel business goals.
  • Streamlined booking workflows and integrated third-party supplier systems to improve operational efficiency.
  • Led cross-functional delivery on scheduled milestones to support business expansion.
Oct 2019 – Dec 2021

Data Analyst

Peshawar, Pakistan

Test Zone Diagnostic Center

Data Analytics & Reporting Systems

  • Analyzed diagnostic datasets, generated actionable business insights, and automated daily reporting systems.
  • Built operational dashboards and improved data visualization for management decision making.
  • Streamlined process workflows to support operational quality control.
Dec 2020 – Sep 2021

QA Engineer

Australia / Online

eCOM Capital

E-Commerce Platform QA

  • Conducted rigorous functional, regression, and performance testing across e-commerce platforms.
  • Identified critical edge cases and collaborated closely with developers to improve product reliability.
  • Enhanced QA documentation and release testing checklists.
Aug 2020 – Dec 2020

Project Manager

Australia / Online

eCOM Capital

E-Commerce Project Management

  • Managed e-commerce project timelines, budgets, and engineering resources using Agile sprint methodologies.
  • Coordinated directly with clients and stakeholders to ensure on-time, within-budget deliverables.
Sep 2017 – Mar 2021

Web Developer | Data Analyst | Cloudflare Specialist

Remote / Global Clients

Fiverr

Freelance Technical Delivery

  • Built custom WordPress websites, configured DNS, CDN, and security rules via Cloudflare.
  • Configured Bokun booking engines and reservation systems for travel and tour operators.
  • Performed data extraction, data analysis, and technical website troubleshooting for global clients.

Education

2016 – 2020

Bachelor of Software Engineering

NUML — Islamabad, Pakistan

2013 – 2015

FSc Pre-Engineering

Higher Secondary Education

2011 – 2013

HSSC Science

Secondary School Education

Languages

English

Professional & Business Communication

Fluent

Urdu

Native / Bilingual

Fluent

Pashto

Native Language

Fluent