Professional Experience
A documented track record across SEO execution, e-commerce operations, digital advertising, technical website management, data analysis, and software engineering.
Digital Marketing & E-Commerce Specialist
Al Imran Group of Companies
SEO | Web Management | Graphics Design | Social Media | Amazon VA
- • SEO & Web Management: Develop and execute SEO strategies, optimize website structure/content/speed, conduct keyword & competitor analysis, track performance, and maintain security.
- • Graphics & Social Media: Design visuals, banners, and marketing creatives; manage campaigns; analyze audience engagement and social insights.
- • Amazon / Noon VA: Optimize product listings, titles, and search terms; manage order processing and reviews; execute Amazon PPC advertising strategies.
"Passionate about enhancing digital presence, driving online growth, and delivering creative solutions."
Web Developer
Sport Spirit Fed Events Managing
Website Design & Performance
- • Designed, developed, and maintained the organization's website with integrated SEO best practices.
- • Built high-converting responsive layouts and optimized mobile speed, performance, and user engagement.
- • Collaborated with content creators and marketing teams to continuously update digital assets.
Streaming & Teleprompter Operations
Sport Spirit Fed Events Managing
Live Broadcast Operations
- • Managed live streaming operations using vMix, broadcasting simultaneously to two YouTube channels and one Facebook page.
- • Maintained live broadcast quality and handled teleprompter operations for high-profile events.
- • Supported major sporting events including 'Camp with the Champ' and 'Seven Districts Ajman T20 Cup' working closely with notable personalities.
Web Developer | SEO | Google Ads Specialist
Joy Tea Cake & Bakery / Flower Gift Center
E-Commerce & Performance Marketing
- • Managed end-to-end SEO strategies, conducting keyword research, on-page optimization, and off-page authority building.
- • Built and optimized Google Ads campaigns, improving CTR and conversion performance for local orders.
- • Analyzed web analytics and traffic acquisition to iterate and enhance overall online visibility.
Senior Engineer
Trevopedia Tours & Travel
TravelTech Software Engineering
- • Developed software solutions and connected technical implementations directly with commercial travel business goals.
- • Streamlined booking workflows and integrated third-party supplier systems to improve operational efficiency.
- • Led cross-functional delivery on scheduled milestones to support business expansion.
Data Analyst
Test Zone Diagnostic Center
Data Analytics & Reporting Systems
- • Analyzed diagnostic datasets, generated actionable business insights, and automated daily reporting systems.
- • Built operational dashboards and improved data visualization for management decision making.
- • Streamlined process workflows to support operational quality control.
QA Engineer
eCOM Capital
E-Commerce Platform QA
- • Conducted rigorous functional, regression, and performance testing across e-commerce platforms.
- • Identified critical edge cases and collaborated closely with developers to improve product reliability.
- • Enhanced QA documentation and release testing checklists.
Project Manager
eCOM Capital
E-Commerce Project Management
- • Managed e-commerce project timelines, budgets, and engineering resources using Agile sprint methodologies.
- • Coordinated directly with clients and stakeholders to ensure on-time, within-budget deliverables.
Web Developer | Data Analyst | Cloudflare Specialist
Fiverr
Freelance Technical Delivery
- • Built custom WordPress websites, configured DNS, CDN, and security rules via Cloudflare.
- • Configured Bokun booking engines and reservation systems for travel and tour operators.
- • Performed data extraction, data analysis, and technical website troubleshooting for global clients.
Education
Bachelor of Software Engineering
NUML — Islamabad, Pakistan
FSc Pre-Engineering
Higher Secondary Education
HSSC Science
Secondary School Education
Languages
English
Professional & Business Communication
Urdu
Native / Bilingual
Pashto
Native Language